https://www.valeriestjohn.com/home daily 1.0 2021-10-02 https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5a0146b1c83025f4672d57cf/1510033081575/John+Summerlin+-+Mauve.png Valerie St. John - I hired Valerie to be an on-camera host of certain vertical programs for Cisco's BizWiseTV. She was always the consummate professional in every aspect of the job: her work ethic and knowledge of the often mind-numbing subject matter was inspiring; her ability to collaborate with guests, the client, our company team and studio crew was exemplary; her appearance was always classy and impeccable; her delivery was always spot-on and totally convincing; and, she's just fun to work with. Valerie so excelled, that we ended up hiring her for all of the shows. In addition, we felt so confident in her skills that we entrusted her with the script-writing responsibilities as well, which was a huge help to us at the time. If you want someone to step in and deliver great results immediately, Valerie is the gal for you. https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5a0146c3652dea7be940e543/1510033099109/Jackie+-+Mauve.png Valerie St. John https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/59ec1a34914e6b0de69a245e/1508645458322/Screen+Shot+2017-10-21+at+4.28.48+PM.png Valerie St. John https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5a1b1c4e419202136915a202/1511726168464/Valerie-St.-John-Content-Marketing-FINAL.png Valerie St. John https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5a1b1cc1652dea2e1a6534dd/1511726276257/Valerie-St._John-Demand-Generation-FINAL.png Valerie St. John https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5a1b26c724a694106d965db0/1511728857726/Valerie-St.John-Strategy-Final.png Valerie St. John https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5a1b271f71c10b644bb74dbb/1511728939864/Valerie-St.-John-Public-Relations-FINAL.png Valerie St. John https://www.valeriestjohn.com/projects-and-collateral daily 0.75 2018-07-26 https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5a09ff1d652deab98d99eeb6/1510604581369/FINAL+Collateral+Page+Energy+Blog+Post.png Projects + Collateral - OBJECTIVES: 1) Build the company's reputation as thought leaders on the U.S. market's most popular energy-industry tickers, 2) expand readership of the Energy Insight Blog, and 3) promote the 30-day trial free trial of the platform. Each blog post was packed with fresh, investable intelligence surfaced by the app. Our analytics on reader clicks allowed us to assess which topics performed best. Blog Post Email   https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5a04e4fd9140b7ac4ea61cec/1510270231777/Sample+Collateral+LP+2.png Projects + Collateral - OBJECTIVE: Prepare for the sales team's presence at an upcoming REIT conference. One tactic consisted of an introductory DISCERN Real Estate product email campaign ahead of the conference. Likely attendees who clicked from the email onto this landing page and submitted the form were contacted by Sales to schedule an onsite demo. EMAIL LANDING PAGE https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/59fe87f60852295261b20793/1510353585199/Screen+Shot+2017-11-04+at+4.01.37+PM.png Projects + Collateral - My designer and I performed a header makeover guided by a nagging mission, perhaps the single most import mission of all for a complex software product: to help visitors/targets understand what we do. Pursuing that goal translated into the following above-the fold objectives: 1) Create and communicate overall mission statement, 2) provide prominent access to the new explainer video we created for the site makeover and 3) brand the base product's three core offerings - data, signals and insight. HOMEPAGE BANNER (above): The homepage banner featured here is the result of a much-needed site makeover. Not only did we deliver a look-and-feel update, but we simplified the company's core offering and tied it to the product's primary value proposition: easy access to relevant data and signals for faster insight. In addition, the What We Do button gave visitors the option of diving deeper via a 90-second explainer video. https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/59feb578f9619a42919367b7/1510293143559/Screen+Shot+2017-11-04+at+11.23.35+PM.png Projects + Collateral - OBJECTIVE: Rebrand the core product offering, tying product features to clear value propositions and visual symbols to use as shorthand throughout our collateral collection. product offering rebrand https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5a0a787f8165f51550ada436/1510638429014/FINAL+-+Collateral+Page+Energy+Email.png Projects + Collateral - OBJECTIVE: Boost FREE TRIAL participation by building excitement around recent feature updates to DISCERN Energy. The updates enable faster and more customized tracking of key fundamentals, easier identification of relevant market trends and a better understanding of how companies compare on the attributes that matter most to energy investors.     Product Email https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/59feb727652dea4f72e76dc4/1509865267244/Screen+Shot+2017-11-04+at+11.27.27+PM.png Projects + Collateral - OBJECTIVE: To equip the sales team with a one-page leave-behind document for in-person visits. The one-pager's messaging raises the customer problem (for real estate investors) and presents DISCERN's product solution. Central to the problem are an ever-shifting investment landscape and the challenge of tracking changes in real time. SALES "One-Pager" https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/59fe99b2f9619a429191d66e/1510960875694/Screen+Shot+2017-11-04+at+8.17.15+PM.png Projects + Collateral - OBJECTIVES: 1) Showcase the company's burgeoning suite of products (including two new ones), organized by investment sector - Energy, Retail, Banks and Real Estate.     2) Boost SEO and content visibility by creating a front page launching pad for access to white papers, webinars, videos, blog posts, the newsroom and press releases. HOMEPAGE: Product section https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5a015148c83025f4672e82a7/1510376089221/Website+1.0.png Projects + Collateral - OBJECTIVE: Introduce our target segments to the concept of signals, as surfaced by DISCERN's core SaaS offering. To the left is a still frame from an animation showing signals in action in the context of everyday life. In this case, Kohl's improved in-store sales have triggered a risk/reward signal from a DISCERN data partner. The platform, in turn, has issued an alert to subscribers tracking Kohl's stock performance. In animation shown, an icon representing the signal pops up as an overlay above a Kohl's store. prior WEBSITE MAKEOVER https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/59fe99e6652dea4f72e5cca5/1510294328019/Screen+Shot+2017-11-04+at+8.16.19+PM.png Projects + Collateral - OBJECTIVES: 1) Create a "teachables" section, as the product suite contained quasi proprietary terms. The latter gave us an opportunity to educate our audience by defining our unique product terms while laying SEO breadcrumbs associated with them. 2) In addition, you'll notice that we're showcasing data partners with more familiar brand names and higher domain authority than our own (and, in exchange, they provided backlinks). homepage: Bottom Section https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5a0681c4e2c483d6cb3c58ab/1510616453771/Real+Estate+White+Paper+Collateral.png Projects + Collateral - OBJECTIVE: Engage an audience of REIT investors ahead of a DISCERN product release which targeted REIT analysts. Having our in-house subject matter expert on REITs write the adjacent white paper heralding a major REIT/Real Estate investment industry change helped establish DISCERN as a thought leader on the topic. It not only bolstered the DISCERN Real Estate brand, but opened the door to sales conversations. White Paper Email (1) https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/59feb64553450a448c7f1164/1510617869601/Screen+Shot+2017-11-04+at+10.49.16+PM.png Projects + Collateral - In the "REIT Reclassification Redux" email above, recipients who clicked on the call-to-action ("Get the Report") were led to this landing page to download the gated white paper. This triggered their re-classification as "prospects" under our automated marketing rules, funneling them into a category with more dynamic engagement. White Paper Landing Page (2) https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/59ff60e6c83025d8b0fd391c/1509908719758/Screen+Shot+2017-11-05+at+11.03.34+AM.png Projects + Collateral - OBJECTIVE: Create an identity slate for use at investment conferences, in pitch decks and to introduce videos. More insights. More often. Better returns is a refrain heavily associated with the company's CEO and his reasons for founding the organization. Media Slate Rebrand https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5a0b35a9c8302545f40fc79b/1510684082210/Collateral+Page+-+Webinar+Replay.png Projects + Collateral - OBJECTIVE: Lure real estate analyst prospects deeper into the marketing funnel in ahead of a new product release. We repurposed a prior - but still fresh - webinar as a tactic to advance this objective. The clickable image shown here lived in the newsroom of the company's website and remained among our most popular gated material for seven weeks following the live version of the webinar. A second version of the image served as a sponsored post on LinkedIn. Webinar Promotion https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5a0694af0d92971978d2d74b/1510380736391/Retargetting+Ad.png Projects + Collateral - OBJECTIVE: To continue promoting the Type Curves report before an audience of prior visitors to the company site with demonstrated interest in DISCERN Energy. For most of the audience, type curves represented a new concept. Thus, we kept the tag lines simple and the value proposition clear: Type curves can help you project future asset values, yielding investment wins ahead of the pack. Retargetting Ad https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5a11406453450af6e5c7c187/1511080042806/Screen+Shot+2017-11-19+at+12.26.17+AM.png Projects + Collateral https://www.valeriestjohn.com/the-astounding-cost-of-workplace-conflict-1 daily 0.75 2018-07-29 https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5b5902400e2e72dd68dabc6c/1532559946682/Screen+Shot+2018-07-25+at+1.46.55+AM.png The Astounding Cost of Workplace Conflict https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5b5902f188251b0b7e8ae9da/1532560116290/Screen+Shot+2018-07-25+at+1.46.55+AM.png The Astounding Cost of Workplace Conflict https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5b59634b1ae6cfe5dcc78e7a/1532584794504/Screen+Shot+2018-07-25+at+3.55.36+PM.png The Astounding Cost of Workplace Conflict https://www.valeriestjohn.com/about-valerie-st-john daily 0.75 2018-01-08 https://www.valeriestjohn.com/error-page daily 0.75 2021-11-15 https://www.valeriestjohn.com/career-timeline-valerie-st-john daily 0.75 2018-03-18 https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/59f267109140b7ad7e9d2661/1510198788347/Resume.png Experience https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5a03d1e3085229e18a9ca746/1510200986055/VSJ+Rocketship.png Experience - Click this nifty rocket for a joyride through the timeline. Head with me to another dimension and experience this timeline as a video! https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5a1b2823e4966b134203e844/1511729190273/Valerie-St.-John-Timeline-Header-FINAL.png Experience https://www.valeriestjohn.com/contact-valerie daily 0.75 2017-12-13 https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5a1b286024a694106d96a5e1/1511729254327/Valerie-St.-John-Contact-Header-FINAL.png Contact https://www.valeriestjohn.com/career-timeline-video daily 0.75 2017-11-12 https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5a03ce040d9297d31685aced/1509058269485/Crowd+Heart+SM.png Career Timeline Video https://www.valeriestjohn.com/samples daily 0.75 2021-03-03 https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5b5913af6d2a7376753acf28/1532575479274/Screen+Shot+2018-07-25+at+1.43.42+AM.png Samples SEO Blog Post https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5b5910252b6a2898d5391c86/1614731269919/Company_Explainer_Video.png Samples COmpany Explainer Video https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5b591041352f5370d4ffd8bb/1532564066862/Screen+Shot+2018-07-25+at+4.53.32+PM.png Samples Product Explainer Video https://www.valeriestjohn.com/new-page daily 0.75 2019-02-28 https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5c786e864e17b656b5321458/1551396490418/Outsmart+Life_Large+Print_CMYK.png New Page https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5c786e74f4e1fce5c47be944/1551396576614/AAA+Logo_Positive_Digital+RGB.jpg New Page https://www.valeriestjohn.com/aaa-logos daily 0.75 2019-02-28 https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5c786f61f9619a428b28070c/1551396709926/Outsmart+Life_Large+Print_CMYK.png AAA LOGOS https://static1.squarespace.com/static/59e6e41fdc2b4afd61b6c17b/t/5c786f4ee5e5f0161b065453/1551396693247/AAA+Logo_Positive_Digital+RGB.jpg AAA LOGOS